kovi was an idea that came to me when I was pregnant as a first time mom-to-be. As so many of us mothers do, I researched for hours, trying to find the best products for my new baby kovi (my son’s nickname in utero). Through this research, I learned about the many benefits of babywearing, which convinced me that a baby carrier was a must-have item to nurture and bond with my newborn. The problem was actually choosing a carrier…none of the products on the market resonated with my personal style. They were either masculine, juvenile, or just boring. Also, the social responsibility of the carrier companies didn't connect with my values. I was looking for a product that was made in the USA, with sustainable, high quality materials, and gave back to the local community.

At 31, I was very much at a point where I had cultivated a great sense of self, which included a modern, personal style that I loved. That sense of identity really became threatened by having to compromise on this baby carrier, and in a greater sense, motherhood. I knew my life would change when becoming a mother, but I didn’t think I should be forced to abandon my identity as a modern woman. kovi was born from this simple, but important struggle over identity that many women face when becoming mothers.

Well, four years after that epiphany, a lot has changed. My sweet angel boy is 4, and kovi has launched our corset carrier with a gorgeous baby model - my new baby daughter. Thank you to our early supporters: you have made this dream a reality and we are so happy to have you join us on this journey. As for our future, kovi will continue driving forward with the purpose to help modern women transition into modern mothers in an authentic way. Stay tuned, we have so many exciting things in store.

With love,

Casey